Performance Marketing Specialist

Strategize, execute, and manage end-to-end performance marketing campaigns.Optimize budgets daily to meet client KPIs (Lead Gen & E-commerce).Manage marketplace advertising for e-commerce clients (Amazon/Flipkart).Set up automated email workflows and lead nurturing via Brevo/Zoho.Perform continuous A/B testing on ad copies, creatives, and landing pages.Conduct thorough competitor research and audience mapping.Collaborate with the Team Leader to refine growth strategies.Maintain clear project documentation in ClickUp.RequirementsTechnical Skills RequiredPaid Media: Meta Ads Manager (Facebook/Instagram), Google Ads (Search, Display, Shopping, YouTube), LinkedIn Campaign Manager.Marketplace Management: Amazon Advertising (Sponsored Products/Brands), Flipkart Ads.CRM & Email: Zoho CRM, Brevo (formerly Sendinblue), HubSpot, Mailchimp.Tracking & Analytics: Google Analytics 4 (GA4), Google Tag Manager (GTM), Conversion API (CAPI), Pixel setup.Operations: ClickUp, Slack, Microsoft Excel/Google Sheets (Advanced reporting).Creative/CRO: Basic Canva (for ad mockups), Unbounce, Instapage, Hotjar.Non-Technical Skills RequiredAnalytical mindset with a focus on ROAS/CPA.Agency-bred multitasking (handling multiple client accounts simultaneously).Strong copywriting skills for ad headlines and descriptions.Ability to present data-driven reports to stakeholders.Fast learner regarding new platform algorithms.Benefits✅ 5 Days of work/per week✅ Competitive compensation✅ Flexible timing ✅ Training Sessions & Monthly Events ✅ Performance Appreciation Rewards✅ Collaborative work culture ✅ Work
with an award-winning agency with 20+ years of experience✅ Exposure to global clients in diverse industries ✅ Work
with cutting-edge AI tools & automation platforms ✅ A
Great Place to Work Certified company